Richmond Raiders to Launch 2012 Swimsuit Calendar Featuring Lady Raiders

The Richmond Raiders Professional Football front office has announced plans to release a Lady Raiders Swimsuit Calendar for 2012. Photography has been completed for the 12-month calendar featuring all 24 members of the respected dance and cheer team. According to Raiders’ marketing director, Steve Martin, this will provide an excellent promotional vehicle for prospective sponsors wishing to highlight particular dates throughout the coming year. Interested parties should contact him at shmartin@shmartin.com.

The ladies spent hours preparing for and shooting the calendar in the midst of actively touring Richmond. In the coming weeks, the Lady Raiders will be seen at heavily populated events including high school football Games of the Week, University of Richmond Homecoming football game, Innsbrook Pumpkin Palooza, Richmond Holiday Parade, and Coats for Kids. The Richmond Raiders arena football season will kickoff on March 10, 2012 and play six home games at the Richmond Coliseum.

“This is an amazing opportunity for our performers,” said dance team coordinator and choreographer Laura Eilers. “Our goal is to playfully show off the beauty of these women, who volunteer their time to support the Raiders and the city of Richmond. The work is tastefully captured by award-winning photographer Guy Crittenden. Sales from the swimsuit calendar will support new uniforms for the 2012 season.”

Eilers herself has appeared in five calendars, having cheered six years in the NFL for the Chiefs and the Rams. She is the reigning 2011 Ms. United States and travels around the world involved in fitness, dance and cheerleading projects.

Bringing even further expertise to the production is Richmond Raiders team owner and former runway model Elizabeth Fraizer. Hair is styled Blair Warren of Carytown Instyle Salon and Richmond’s Black Beauty Expo Stylist of the Year Jessica Penn of Styles of Grandeur. Makeup is provided by DeShay Dillard of Styles of Grandeur.

Projected to go on sale by early December 2011, the calendar will be available at www.richmondraidersprofootball.com, all home Raiders games and at local calendar signing appearances. Retailers that would like information on how to stock their shelves with the Lady Raiders Swimsuit Calendar or to schedule a signing appearance, contact ladyraidersdanceteam@gmail.com.