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Thornhill Native Excited About NBA All-Star Weekend

Cotton Candy firm involved with fun weekend events

By David Li
YorkRegion.com

Like many basketball enthusiasts, Thornhill’s Nicole Pollock is excited about the National Basketball Association hosting its All-Star game at the Air Canada Centre in Toronto this weekend.

rap2The 29-year-old former member of the Toronto Raptors’ Dance Pak is the co-owner of Cotton Candy Events Staffing and very involved with various events linked to the NBA All-Star weekend.

Just some of the key, fun events running from Friday to Sunday include a celebrity basketball game, a skills challenge, and a rising stars basketball game, to name just a few.

It all culminates in the 65th annual NBA All-Star game at the Air Canada Centre Sunday evening, Feb. 14, featuring the best players from the NBA’s Western conference against the best from the Eastern Conference.

“Cotton Candy has lots on the go, as we will be providing brand ambassadors for events including fashion shows and charity functions,” said the Westmount Collegiate and York University graduate.

One of the high-profile functions her firm is backing is an NBA superstar’s charitable foundation.

“Cotton Candy staff will support and raise awareness at Dwayne Wade’s private charity event in support of Wade’s World Foundation and the ONEXONE charity organization,” she revealed.

rap1Cotton Candy Events is a regular at the Air Canada Centre, with promotional staff on site for all of the Toronto Raptors’ home games.

“We’re working with Canada Goose, who will be having the Cotton Candy team on site at all games as an extension of their brand to connect with the fans,” Pollock added of her company’s connection to both the Toronto Raptors and the NBA.

On Sunday, the Toronto Raptors will have two All-Stars — DeMar DeRozan and Kyle Lowry — taking part in the big game, joined by some of the NBA’s brightest stars such as Steph Curry, LeBron James and Kobe Bryant.

With the game’s best players coming to Toronto in just days, the longtime basketball enthusiast says the buzz and excitement in the city is undeniable.

“Hosting the game here is an opportunity to show just how unique, diverse and passionate this city is,” said Pollock. “I’m so excited for the energy, enthusiasm and talent NBA All-Star Weekend will bring to our city.”