Nets new ‘Brooklynettes’ dance team tapped

Rich Calder
The New York Post
June 14, 2012

Meet the Brooklynettes.

The Brooklyn Nets last night selected a new 20-member dance team that will perform during game days beginning next season at the new Barclays Center.

Formerly known as the Nets Dancers during the club’s days in New Jersey, the dance group during an event at Brooklyn Bowl in Williamsburg also revealed its new black-and-white logo — and hot off-season uniforms.

“Brooklynettes exemplifies a strong feminine name with a creative connection to the borough,” said Petra Pope, senior vice president of Event Marketing and Community Relations for the Brooklyn Nets, in a statement. “The 20 talented dancers selected last night are diverse in their interests, global in their backgrounds, and cutting-edge in their style, just like Brooklyn. We are looking forward to weaving the innovative and unique expressions of the borough into everything we do.”

The logo, designed by the Brooklyn Nets creative department, features a bold shield shape to symbolically identify the team with the strength and character of Brooklyn, according to a press release. The script is choreographic to signify the movement of a dancer. The graffiti-style logotype captures the urban landscape of Brooklyn, says the release.

More than 400 female dancers auditioned.

David Dalrymple designed the off-season uniforms and will design the in-season uniforms. Dalrymple has created outfits for many of the leading women in entertainment, including Beyonce, Pink, Mary J. Blige, Jennifer Lopez, and the dancers on Madonna’s world tour.

The Brooklynettes, presented by Crunch Fitness, will perform at all Brooklyn Nets games at Barclays Center and represent the Brooklyn Nets at events throughout the New York metropolitan area and internationally.