It’s a slow news week, so let’s see what’s new Down Under

Hog’s Breath Cafe Sirens to wow fans
Gold Coast Titans
12 Mar 2013

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The iSelect Gold Coast Titans have today unveiled an exciting new look for the club’s cheerleaders, with the newly named Hog’s Breath Cafe Sirens** to light up Skilled Park in 2013.

No longer labelled the ‘Titanettes’, the Hog’s Breath Cafe Sirens will form part of the club’s off-field entertainment for 2013 in a re-brand under a new two-year sponsorship agreement.

The name ‘Sirens’ relates to the origins of the Titans in Greek mythology, where the Sirens were dangerous and beautiful creatures, portrayed as femmes fatales who lured nearby sailors with their enchanting music and voices to shipwreck on the rocky coast of their island.

In a reflection of the Hog’s Breath philosophy to “have fun and enjoy yourself” – the Hog’s Breath Cafe Sirens have a clear vision to become of the fittest and most entertaining cheerleading squads in the NRL.

Hog’s Breath Cafe representative Greg “Disco” Miller said he was excited about his organisation’s involvement with the Sirens for the next two years.

“This is the perfect partnership – the Titans are known for being a family focused club and Hog’s Breath prides itself on being a family focused restaurant,” said Miller.

“We are all about fun and the Sirens are a perfect fit for our brand. Not to mention the great fun the Hogster will get to have with all the Titans fans at each home game. It’s a great association for us to have.”

Kicking-off with the Titans’ opening home game against the Canberra Raiders on Sunday, the Sirens plan to introduce a more commercial dance style to their routines and take a step back from their previous American-style cheerleading stunts.

Part of the new agreement will also see the Sirens have more of a public presence outside of Titans home games, with members of the squad to conduct community visits to the Titans Learning Centre (TLC) at Mudgeeraba Creek State School throughout the year.

Sirens spokesperson Megan McInally said she was excited about the squad’s new direction.

“The girls are really excited about the new direction Hog’s Breath is taking with the squad. It has really given them a huge boost and a great new focus,” she said.

“The girls have been training their routines at Ikin Dance adopting a new commercial style as well as working on their strength and conditioning. We are looking forward to showing off our fittest squad yet as well as having a stronger focus on community involvement in the TLC program.”

**sidebar: things work a little differently in Australia and New Zealand. The cheerleaders have their own corporate sponsorship, which includes naming rights, and signage on the team uniforms. The Hog’s Breath Cafe is a popular chain of steak houses, not a reference to the ladies’ dental hygiene. This particular company sponsors several of the cheer teams in the National Rugby League. Sponsorships change fairly often. Before they became the HBC Gold Coast Sirens, they were known as the Norco Titanettes. Before that, they were the Chill Titanettes. And before that, they were the Jetstar Gold Coast Titans cheer squad. And this team has only been around for 6 years! No offense Aussies, but I’m glad we don’t do that over here.