Raiderette Alum Takes Fitness Business Abroad

US ‘trainer to the stars’ in West Fife link
Siew Peng Lee
Dunfermline Press
22 Apr 2011

A DUNFERMLINE entrepreneur has teamed up with a top personal trainer to the stars to bring exclusive health retreats to Europe and the UK.

Romy Wyser (32), the former boss of luxury lingerie firm ‘Silk Storm’, has gone into business with celebrity fitness trainer Ramona Braganza, whose list of famous clients includes Jessica Alba, Halle Berry and Kate Beckinsale.

Ramona is launching her ‘321 Fitness Retreats’ globally and Romy will be managing all her European retreats – and assured the Press there would be one in Scotland.

Romy met Ramona 12 years ago when the former gymnast and NFL cheerleader lived in Scotland and headed up the Scottish Claymores cheerleading team.

She said, “I’ve kept in touch with her and followed her career and how she’s done in America.

“When she started talking about what she wanted to do with the retreats, I talked about how well it would work in Europe and we discussed how I might get involved with the venture.”

Romy believes she and Ramona are a “perfect balance” to make the retreats a success, as the venture combines Ramona’s fitness and nutritional programme and her own strong background in marketing, PR and launching new business deals.

She also found the retreats appealing, as her own online business, Life Soul Vision, which launches at the end of April, looks to help people find balance in their lives mentally, physically and spiritually.

She said, “What interested me in it was that Ramona wanted the retreats to be about mind, body and soul – they’re about fitness and nutrition but also bring in a holistic element.

“That’s where I’m coming from as well – I’m very much focused on helping people work through the emotional aspects of their lives and it blends in very well with what Ramona is doing.”

The retreats, which will be run in exclusive hotels, range between three and seven days and include personalised workouts, health cooking classes, daily yoga and meditative practices and inspirational speakers.

A series of mini-retreats will be run in June in the UK, with the full retreats expected to kick off in July or August.

And with the market for retreats and fitness boot camps really taking off, Romy believes there will be a market for the ‘321 Fitness Retreats’.

She added, “The unique selling point is Ramona’s experience and credentials and she has a wonderful track record. She’s a fantastic brand.”

For more information, log on to www.ramonabraganza.comor e-mail 321fitretreat@gmail.com.