Sixers Dancers To Wear Dress Designed By Nicole Miller For 2014-15 Season

From Sixers.com

The Philadelphia 76ers today announced that the Sixers Dancers, presented by Parx Casino®, will wear an exclusive dress created by legendary fashion designer Nicole Miller for the 2014-15 season.

The Sixers Dancers Signature Dress by Nicole Miller will be formally unveiled in a ceremony on Wednesday, October 22 at 12:00 p.m. at the Nicole Miller Philadelphia store (The Bellevue, 200 S. Broad St., Philadelphia, Pa.).

Details about the look will be posted by the Philadelphia 76ers, Sixers Dancers and Nicole Miller on their respective social media accounts in the weeks leading up to the unveiling (list of accounts provided at the end of this release).

“Nicole Miller is an internationally-respected designer and iconic brand with strong ties to the Philadelphia region,” said Sixers CEO Scott O’Neil. “Her dresses define class, confidence and are undeniably influential in our city, making her the perfect partner in creating a new look for the Sixers Dancers.”

“I am excited about this partnership because the story of the Sixers Dancers goes hand in hand with our latest campaign, which is based around the tag line ‘you don’t have to wear a suit to feel strong,’” said Nicole Miller. “I think this group of young women really exemplify that motto. They are strong, confident, and driven.”

“Mary Dougherty has once again brought us the best of Philadelphia,” said Nicole Miller CEO Bud Konheim. “The Sixers Dancers represent class, fun, intelligence, and beauty, and Nicole Miller is proud to be associated with such an incredible organization. There is a tremendous value to local partnerships, and with our strong presence in Philly, the Sixers are a natural fit.”

The Sixers Dancers will showcase the dress on the court during pregame introductions and the National Anthem, as well as at select off-court appearances throughout the season. The Sixers collaborated locally with Mary Dougherty of Nicole Miller Philadelphia and Nicole Miller’s corporate team to create the exclusive look.

“Partnering with Nicole Miller, a world-class designer, allows us to elevate the Sixers Dancers’ brand in dynamic ways for the 2014-15 season,” said Sixers Dancers Head Coach Dayna Hafetz. “As we prepare for the start of the season, we could not be more excited to debut this new look for our fans.”

“Nicole Miller Philadelphia is proud to collaborate with the Philadelphia 76ers on the Signature Dress,” said Mary Dougherty, owner of Nicole Miller Philadelphia. “The dancers bring excitement to every Sixers game and the opportunity to outfit them in a timeless Nicole Miller dress was a slam dunk.”

The Sixers Dancers, presented by Parx Casino®, are entering their 18th season as an integral part of the team’s game night entertainment, performing multiple times and visiting fans at every home game. Off the court, the careers, educational accomplishments and community involvement of the Sixers Dancers will empower young girls in the Philadelphia region to pursue their goals, while also inspiring them to be beautiful inside and out.

SOCIAL MEDIA LINKS:
NICOLE MILLER: @NicoleMillerNYC (Twitter); @NicoleMillerNYC (Instagram)
PHILADELPHIA 76ERS: @Sixers (Twitter); @philadelphia76ers (Instagram)
SIXERS DANCERS: @Sixers_Dancers (Twitter); @Sixers_Dancers (Instagram)