Former Dallas Cowboys cheerleader builds breastaurant uniform empire
Dallas Culturemap
By Jonathan Rienstra
August 14, 2013
Saunders is the founder and lead designer for Waitressville, a new site that allows restaurants (both breasty and not) across the country to design custom uniforms. And though Waitressville is new, Saunders has been designing uniforms for more than 15 years.
It started with the Dallas Cowboys. Saunders was a cheerleader from 1995 to 2000; in 1997, she began a business designing uniforms, a fusion of her two passions.
“I had some horrible uniforms,” Terra Saunders says. “There was one that was a cummerbund with splatter paint, suspenders and a bowtie.”
“I’ve been designing my whole life,” she says. “It was a family thing, my mother and grandmother sewed, and I picked it up from them. I mean, when you know something so personally, wearing the clothes I was designing, it was a natural fit.”
After retiring from cheering, Saunders began selling her uniforms to cheerleading squads in the NFL and NBA. She’s designed outfits for the Cowboys, Atlanta Falcons, Oklahoma City Thunder and several others under the Dallaswear Uniforms brand.
In 2006, Twin Peaks approached Saunders about designing new outfits for their waitresses. She was suddenly in the breastaurant game.
